Marketing For Freelancers and Entrepreneurs – Selling Yourself in the New Economy

The new economy is a competitive place and you’ll have to be a marketer in order not to be marginalized by the marketplace. In brief: If you cannot market and sell your ideas to your employers and colleagues, you’ll be exploited and under-paid. Fifty years ago, giant corporations offered a lifetime of job security and […]

Price is Not a Market Differentiator For Entrepreneurs

Are you struggling with market share, disloyal customers and pricing? If your market share is steady or declining, if your sales force can talk of nothing other than pricing then you need to take a good hard look at your business growth and your business plan. We live in a business environment where market share […]