Business Information
Many well-known experts in the world of advertising and marketing have declared 2013 to be the “Year of Content Marketing”. At its core, content marketing is a strategy that uses
Read MoreInvesting in a powerful tool and not using the tool properly does not make a lot of sense. I know when it comes to running a business it requires multiple
Read MoreThe new economy is a competitive place and you’ll have to be a marketer in order not to be marginalized by the marketplace. In brief: If you cannot market and
Read MoreAre you struggling with market share, disloyal customers and pricing? If your market share is steady or declining, if your sales force can talk of nothing other than pricing then
Read MoreBranding is a word which is often perceived as the preserve of arty creative types paid too much money to come up with simple, even simplistic ideas. Moreover, with regard
Read MoreMarketing research helps companies know the answers to critical brand questions, not just guess at them. Creating brand strategy without timely and accurate information isn’t just risky – it’s difficult
Read MoreIf websites have one overarching goal it is to create confidence in whatever the website is promoting and who’s promoting it. It doesn’t matter if it’s a product, a service,
Read MoreLinguistic, Cultural, and Economic Concerns of Brand-Locality Inconsistencies The allure of the Greater China market has been on the radar of foreign firms for decades. The sheer size, and in
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